We test it on ourselves first.
The AI Natives is a newsletter and podcast about how businesses actually grow with AI. Not AI news. Not demos. The agents, routines, and workflows we build and run on our own business, plus the operators we meet who are doing the same on theirs.
If we wouldn't run it ourselves, it doesn't get covered. That's the whole editorial policy.
Your hosts
We built Reddy.io on the side: a team of AI revenue-operations agents that could implement a CRM, generate quarterly business reviews, and run territory analysis on their own. Building it taught us something uncomfortable. Making things gets easier every month; selling them never does.
The AI Natives is where those two worlds meet: AI and revenue, tested on our own business first, translated for yours.
Fifteen years leading revenue and go-to-market teams in enterprise software, across middleware and fintech, helping businesses expand into emerging markets.
LinkedIn
Eight years at HubSpot, then founded ScaleStation, a Diamond HubSpot Partner and go-to-market consultancy in Sydney.
LinkedInHow we decide what to cover
Revenue growth, hours saved, decisions improved. If a system can't point to one of those, it doesn't matter how clever the model behind it is.
A core segment of everything we publish covers systems running on our own business, with real numbers attached. Interviews are held to the same bar: operators showing what worked, what broke, and what they'd redo.
Technical developments only appear here framed by what they let you do. If you need a computer science degree to act on it, we've written it wrong.
Read along as we build
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